Privacy Policy

Privacy Policy

We value your trust. This policy explains how Darshan Abhushan collects, uses, and protects your information when you browse our jewellery catalogue and connect with us on WhatsApp.

1. About Our Application

Darshan Abhushan is a digital jewellery catalogue for Shri Darshan Abhushankala Kendra, a trusted gold and silver jewellery showroom located in Ganj Basoda, Madhya Pradesh, India.

Our application allows visitors to browse our collection of gold ornaments, silver jewellery, and other items online. When a customer finds a product they are interested in, they can tap a button to send an enquiry directly to us via WhatsApp. We then respond personally to confirm the item's availability and its current price.

It is primarily an informational catalogue and a convenient way for customers to reach us on WhatsApp. Online payments, where applicable, are processed securely through Razorpay.

We also offer Subornam, a jewellery advance booking scheme for customers who wish to plan their jewellery purchase in advance.

2. How We Use WhatsApp

When you click the "Enquire on WhatsApp" button for any product, your WhatsApp application will open with a pre-filled message containing the name of the item you are interested in. This message is sent directly from your WhatsApp account to our shop's verified WhatsApp Business number.

We use WhatsApp only to:

  • Respond to your product enquiry with current price information.
  • Confirm the availability of the selected item.
  • Share additional photos or details of the jewellery if requested.
  • Assist you in visiting our showroom or placing an order in-person.

3. Information We Collect

Our website collects only the minimum data required for it to function:

  • Browsing Data: Standard server logs (pages visited, browser type, approximate location by city) to help us understand how visitors use our catalogue. This data is anonymised and not linked to any individual.
  • Account Registration: Browsing our jewellery catalogue requires no account. Customers who enrol in the Subornam savings scheme can register with their name and contact details via our website or at our showroom.
  • WhatsApp Contact: When you initiate a WhatsApp conversation, we receive your WhatsApp name and phone number as part of that conversation.
  • Payment Data: Instalment payments for the Subornam jewellery advance booking scheme are processed securely through Razorpay, a licensed payment gateway. These are retail purchase instalments for a specific jewellery item — not a financial subscription or investment. We do not store your card, bank account, or UPI details; all payment data is handled by Razorpay.

4. Data Sharing & Security

We do not sell, rent, or share your personal information with any third-party advertisers or data brokers. Subornam savings records are kept strictly confidential and used only for scheme administration. Your data may be processed by our hosting provider (Vercel) and database provider (Supabase) solely to operate the website. Both providers are bound by strict data protection agreements.

All data transmitted between your browser and our website is encrypted using industry-standard TLS (HTTPS) protocols.

5. Your Rights & Contact

You have the right to request access to, correction of, or deletion of any personal information we hold about you. To make such a request, please contact us directly:

Shri Darshan Abhushankala Kendra, Ganj Basoda, Vidisha, Madhya Pradesh — 464221

6. Scope of This Policy

This policy applies to the website www.darshanabhushan.com and its digital services. It does not apply to third-party platforms such as WhatsApp, which have their own privacy policies. We encourage you to review WhatsApp's Privacy Policy for information on how they handle your data.

Last Updated: January 2026